#lgbtqindia #meetandgreet #bluedxsmzs #bluedapp. Introducing the crazy familyĬongratulations to all the winners who got the chance to meet the lead cast of Shubh Mangal Zyada Saavdhan. An app- partnership with Blued, a gay social dating app, also stood out for us.įrom creating a dedicated social media page for the movie to Ayushmann Khurrana changing his twitter handle to ‘ Ayushmann Zyada Khurrana‘, movie marketers kept the marketing strategy traditional, simple and succinct with the movie message at the core.

The marketers garnered engagement through UGC especially on TikTok as one of the prime social media channels.Īpart from the contests and dialogue snippets on social media, a valentine’s day campaign post with Whatsapp as its backdrop stood out for us that adequately represented the dilemma of the lead couple. One of the most talked-about songs was the yesteryear’s- Pyaar Bina Chain Kaha Re. The marketers kept a consistent buzz alive on social platforms trailed by song releases reliving the nostalgic numbers. This was followed by trailer release, BTS moments, trending posts and topicals, and short video posts leveraging the talented array of actors in-line with the movie theme. It all commenced with introducing the crazy ‘Tripathi Parivar’ on social media channels. The SMZS team in collaboration with TheSmallBigIdea agency leveraged the Aanand L Rai style of relating stories through their marketing initiatives. Shubh Mangal Zyada Saavdhan Marketing Decoded

Here’s a look at the social media marketing efforts by the SMZS team. Written and Directed by Hitesh Kewalya, Shubh Mangal Zyada Saavdhan (SMZS) helmed by Ayushmann Khurrana presents the dilemma and challenges faced by same-sex couples when they want to transform their alliance into marital bliss in face-to-face with a conservative family.īut how do the movie marketers strategize to promote the sensitive yet a pertinent message? While the road to achieving a happy ending might be rough for Kartik and Aman, we take a look at its movie marketing strategy. “Pyaar Bina Chain Kaha Re…”, staying true to the words, Shubh Mangal Zyada Saavdhan presents a modern take on the love of a gay couple.

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